Tom Brady on Mental Health & Therapy
BetterHelp x Tom Brady
Mediums: Paid Social, Organic Social, Landing Page
In honor of Mental Health Awareness Month, BetterHelp partnered with NFL legend and mental health advocate,
Tom Brady, to amplify the importance of mental health and long-term engagement with therapy. Anchored by a 35-minute interview between Tom Brady and BetterHelp’s Head of Clinical Operations, the campaign translated a deeply personal conversation into a national, high-impact awareness initiative.
As one of BetterHelp’s flagship campaigns of 2024, the work supported a seven-figure media investment and required creative that balanced cultural credibility, editorial integrity, and performance at scale.
As the lead designer and video editor for this high-profile partnership, I owned creative execution across video, social, and web. I shaped the editorial narrative of the campaign—editing long-form interview content into short, compelling, platform-native video ads, designing a dedicated campaign landing page, and crafting paid and organic social creative for a national rollout.
My Role
Final Execution
The campaign launched nationally across paid and organic social, driven by short-form video narratives I edited from a 35-minute interview with Tom Brady. By shaping the most honest and resonant moments into platform-native stories, I translated long-form content into scalable creative that connected with diverse audiences during Mental Health Awareness Month. A dedicated landing page extended the experience, serving as a clear, trust-driven conversion moment.
